A lot of people wonder how to initiate contact with a coach and what they should say. The simple answer is that you should write an “intro email” to the head and assistant coaches.
What should you say in this intro email? Some of you may have heard of the concept of an “elevator pitch”. The intro email is your elevator pitch -- your simple, concise, sales pitch in which you introduce yourself with the goal of piquing the coach’s interest and opening the door for a much more in depth conversation. The intro email is NOT the time to tell your entire life story.
Coaches receive hundreds of emails. And sorting through all of those emails takes time. Long emails, no matter how great they are, can easily fall into the “too long, didn’t read” category. So your goal as a prospect is to provide coaches with your elevator pitch in an intro email, and then hope that the door opens for a much more in depth conversation as a result.
How do you attract a coach? Let the numbers speak for themselves. In your intro email, share your recent tournament results from the last year or two (and include ALL of your results -- not just the good ones -- in an easy to read format), as well as your GPA and scores from any SAT or ACT tests you have taken. Your intro email will be fairly data heavy, and that’s a good thing. Data is the best way to demonstrate your ability to a coach.
Finally, once you have written your intro email, you should draft the email to each coach individually. Here are a few final steps to make sure all of your details and personalization are correct:
Sometimes it can be hard to know where to find contact information for coaches. Here’s what I recommend: